A lot of them are non-binary and gender-fluid. , I’m very much in authentic alignment in the idea of what type of representation we have behind our brand and a lot of the models are friends or people that I know. Everything is centered around the wellness in general.
multiuse: they don’t only target your wrinkles because wrinkles are always targeted to women. The scents and formulas aren’t too flowery, too dark, or too heavy, and they’re all balanced within the beauty of nature in itself. For us, being gender-neutral means having the packaging that doesn’t feel like it’s leaning one way or another, it’s literally black and white, very minimal. When you market something to one gender, it’s misleading because everyone wants beautiful skin. GN: When I launched NOTO, a lot of people were using that term in the cosmetic and skincare world. Q: What does it mean to be a gender-fluid brand? I was lucky enough to talk to Noto about her daily routines, the inner workings of her mind and how she is pushing the needle forward with a brand that strives to create impact through action. At press time, they have raised more than $17,000. Its ever-popular Agender oil is the brand’s first nonprofit product, raising money for organizations like Planned Parenthood, ACLU, LGBT Youth Center and more. Instead, she gives those who feel left out by the industry a brand to believe in. NOTO - which is Sicilian in origin and means “noted” or “notorious” - is a fitting embodiment of Noto herself, who does not capitalize on the hardships and struggles of others. In 2016, she added entrepreneur to her résumé when she started NOTO Botanics, her eponymous beauty brand focused on sustainable, organic and vegan products that are fluid in gender and multiuse. She paints, sculpts, writes poetry and has been a leading makeup artist for more than 12 years. Gloria Noto is an artist through and through.
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